Powerful PSA spreads message against dog-fighting


Posted on Jun 26, 2008
By Julia Szabo


A powerful new PSA with an anti-dog-fighting message depicts several different breeds, including a few Pit Bulls, a Rottweiler, and an Akita.
 
Through impressively subtle animation, each dog appears to speak with a different human voice, recalling how he or she was kept in chains and forced to fight other dogs.
 
The profoundly moving PSA was created for the Animal Rescue Association by the Pittsburgh advertising agency Smith Brothers and directed by Michael Killen, who with his partner Jim Kreitzburg was responsible for animating the Taco Bell Chihuahua and many other convincing "talking" animals.
 
Each of the dogs appearing in the PSA has a happy new life - read more about them here.
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