Finally, a positive image for the pit bull


Posted on Jun 13, 2008
By Julia Szabo

The Pit Bull has such a negative reputation in the media that it's noteworthy when a successful company perceives this widely misunderstood dog as an asset - and chooses the dog's image as its branding signature.  

That's just what Pit Bull, maker of performance products and accessories for sport bikes, has done.  

The 12-year-old, Alabama-based company prides itself on selling products that are sturdy and made in the U.S.A. - two qualities obviously shared by the muscular American Pit Bull terrier, who in the early years of the twentieth century was a popular symbol of American national pride, appearing often on World War One propaganda posters.

"Beware of imitators," warns the company's web site, whose graphically striking logo is the head of a handsome Pit Bull; the image appears on products designed to withstand the pressure of bike-racing pits, from motorcycle stands to steering stabilizers (branded T-shirts, mugs, and stickers are also for sale). 
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